Health And Fitness Summaries
Posted in Health and Nutrition on 03/02/2011 12:21 pm by Steven NerenbergYour own campagin?
i am a student and one of the assignment question require me to advertisement for the following question;
how can i do effective advertisement for this question;
Your own campagin
A chain of Health and Fitness club is opening a new branch in the area. it has to attract a large number of new members who are prepared to sign a one-year contract. the club is aiming to have a similar numbers of men and women. the available budget is 20,000 for a TWO-Month pre-launch prmotion..
i have to answer following questions;
a) summary of the aims of the campagin and creative brief
what kind of aims could be?
b) plan for the campagin including use of media and materials..
do i need to make picture to make advert more eye catching?
what is the best way to answer this question successfully?
Not sure how many words you have to play with.
1. Your policy should be indepth. Catchment area – how affluent is it? How many other clubs are you competing against? What has your proposed club got that will win clients over from other clubs?
Initial period in any business tricky, think about no sign up fees, if joining within say 6 weeks of club opening. Or one join up and one free join up – but pay monthly fee. Look at local schools, esp private ones, give reduced fees for off- peak memberships – get the non working mums in then.
Aims – get x number of members signed up by A date.
Make club profitable in x months.
2. local businesses, local papers, advertising boards/vans etc
Needs to be on going, not just prior to launch, keep budget aside to cover cost of regurlar advertising.
Adverts need to be eye catching but not too garish. Go for classy image if you want to get good clients.
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